The NAMM 2026 trade fair took place in Anaheim, California, from January 20 to 24, drawing musicians and industry professionals worldwide. Notably, guitarist Reb Beach, associated with Winger and Whitesnake, performed at the Suhr Custom Booth on the final day of the event, with fan-filmed videos capturing the moment.
Beach is also a member of the hard rock supergroup Black Swan, which includes Robin McAuley, Jeff Pilson, and Matt Starr. In September 2025, the band released their new single "The Fire And The Flame" along with an official visualizer, under Frontiers Music Srl.
Black Swan's music highlights the combined talents of its members, pairing McAuley's strong vocals with the dynamic instrumentation from Beach, Pilson, and Starr. The group's sound reflects a powerful hard rock style, distinct from the members' other projects, and their collaboration continues to receive praise for its energy and cohesiveness.
Formed initially through discussions between Jeff Pilson and Frontiers' president Serafino Perugino, Black Swan aims to provide a robust musical platform supporting McAuley's vocal capabilities. The band has previously released two albums, "Shake The World" (2020) and "Generation Mind" (2022), both of which establish their unique presence in modern rock music.
With a new album forthcoming, the latest single emphasizes the group's ongoing unity and creative vitality within the genre, further solidifying their place in the contemporary hard rock scene.