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ASCENSION OF THE WATCHERS Unveils "The End Is Always The Beginning" Video


Ascension of The Watcher Industrial gothic rock outfit ASCENSION OF THE WATCHERS -- comprised of pioneering vocalist Burton C. Bell, John Bechdel, and Jayce Lewis -- has launched a video for their new single, "The End Is Always The Beginning." The track comes by way of the band's upcoming full-length, Apocrypha, set for release October 9th via Dissonance Productions.

Comments Bell of the track, "Now, more than ever, my words are a true reflection of my mind. 'The End Is Always The Beginning' is a true statement, in every aspect of life, it all depends on the individual perspective. The video was created by Victor Hugo-Borges and is another surreal snippet into ASCENSION OF THE WATCHERS. The meaning is unique for every listener and viewer. There is no incorrect analysis. Take what you will from it. For me, this is the beginning of a whole new chapter, and this song validates my personal strength to truly understand what it means to move forward."

View ASCENSION OF THE WATCHERS' "The End Is Always The Beginning" video below.



Born of life, love, and spirituality, Bell's unmistakable, harmonious inventory once renowned in one of metal's finest pioneering acts has brought life to a new concept, a genre of its own: ambient atmospheres, melodies, and introspective lyrics that shed light of Bell's visions, as seen in their purest form. An intimate nature that ASCENSION OF THE WATCHERS envisioned, to draw the minds, hearts, and aspirations of a people to a higher level of thinking to a feeling with cohesive celebration and reflection in the beauty of existence.

For Apocrypha physical preorders in North America go HERE: docs.google.com/forms/d/e/1FAIpQLSfKiy37ranvwXtjDzSv5hHxLs_9CLDLwR4AmRSOp1VYvxMiXA/viewform for European orders, go HERE: www.plastichead.com/catalogue.aspx and for digital ordering options, go HERE: abstractdistribution.bandcamp.com/album/apocrypha

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The story of ASCENSION OF THE WATCHERS:

In early 2002, Burton C. Bell retreated to the quiet, simplicity of rural Pennsylvania for seven months with his friend and musical confidant John Bechdel, escaping the onslaught of Los Angeles, and industry alike. A mentor in music, philosophy, and demeanor, Bechdel unwittingly guided Bell along the creative path of this new conceptual movement.

With Burton's unprecedented vocal sound and style, coupled with the brilliantly orchestrated musical compositions of both Bell and Bechdel (synonymous with pioneering tags to the industrial/metal genre), the pair began experimenting with textured melodies of melancholic tones, best attributed to the '80s and '90s underground scene. ASCENSION OF THE WATCHERS echoes the sounds of a prophetic hallucination, fears, and dreams with remorse of things lost and forgotten; but with a hope of redemption and light in the future.

In 2004, ASCENSION OF THE WATCHERS independently released Iconoclast, printed only on CD and vinyl to a limited number. In 2008, with the help of Bechdel and Paul Raven (RIP), Burton brought ASCENSION OF THE WATCHERS to Ministry legend Al Jourgensen's label, 13th Planet. With guidance and special collaborations with Jourgensen during the recording and mixing in El Paso, Texas, the band added the guitar talents of Eduardo Mussi.

Later that year, ASCENSION OF THE WATCHERS' debut LP, Numinosum, was released through 13th Planet. The recording featured Paul Raven's last contribution as a bass player on the track "Mars Becoming." Upon release, the band performed special, intimate shows, including an album release performance at Alex Grey's Chapel of Sacred Mirrors in New York. They also had the honor of supporting Killing Joke for their reunion tour in honor of their fallen friend, Paul Raven.

In 2017, the friendship between renowned UK solo artist Jayce Lewis and Burton brought in the essential camaraderie, talents, and studio that perfectly suited the recording of Apocrypha. Northstone Studios, based in the countryside of South Wales, connected to the two-hundred-fifty year old Court Colman Manor, was built by Lewis' own hands using the ancient stones of the monastery that once stood there. The rustic detail proved a perfect setting for Lewis to record, produce, and mix the Apocrypha album. It was a recording process that literally stirred the souls that remain within the stone walls of Northstone. During the vocal recordings of the title track, a recording was inadvertently captured from the aether; an eerie, unrecognizable, and untranslatable, syllabic phrase whispered within the vocal booth. The event is now the intro to the title track, "Apocrypha."

In truth, the making of Apocrypha has been a decade long journey of writing and recording, from California, Pennsylvania, New York, and Wales. In 2018, the band decided to utilize the crowdfunding platform PledgeMusic to jumpstart the project. After a highly successful campaign, raising 124% of their goal, PledgeMusic went into administration, eventually declaring bankruptcy and in turn, would never release any of the funds dedicated to ASCENSION OF THE WATCHERS. Nevertheless, the band persevered to complete the album.

After ten years of writing and recording, along with reflection on the very personal nature of this project, ASCENSION OF THE WATCHERS will renew its journey this year with the culmination of the long-awaited Apocrypha. With plans of conceptualized touring, the band continues to grow as Bell's main creative endeavor, well into the future.

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Tags:  Ascension of The WatchersNew AlbumNew SingleNew VideoHeavy Metal

    October 02, 2020

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