Kirk Hammett Reveals Each Video for “Hardwired” Cost Between $15,000 & $20,000 To Produce
In a recent interview, Metallica’s Kirk Hammett says that each video posted leading up to the release of the band’s “Hard Wired...to Self Destruct” album cost between $15,000 and $20,000 to produce.
Listen to the full interview below:
Hammett was also asked by Andy Hall on the radio station Lazer 103.3 if he was happy with how “Hardwired” videos came out, to which Hammett replied,” "Oh, yeah. Some of the videos that we made, I think, are some of the best videos we've ever made. The video for 'Dream No More', I think, is just totally amazing and reminds me of a Kenneth Anger film that was filmed in maybe the '50s or '60s. From an artistic point of view, I think it's really cool. And also, it really gives us an knee up on all the situations where a band puts out a new album and someone hears a track, a new track, and decides, 'Oh, I'm gonna make a YouTube video around this track,' and then, all of a sudden that becomes the predominant YouTube video for that song. That happens; that's a pretty common thing that happens in the YouTube world, and we were aware of that. And so we wanted to take matters into our own hands and make sure that the video that we made for the song was the predominant video that everyone saw for that song, rather than someone else's vision of the song itself."