Korn frontman Jonathan Davis is teaming up with Merchful to kick of a new line of t-shirts designed to curb bullying.
The campaign, called #BeDifferent will feature a Freaks Do it Better tagline.
“Hey guys, I’m launching a 2 week T-Shirt brand campaign with Merchful today to help those that are suffering from bullying or suicidal thoughts. As you know, bullying is something a lot of people have to deal with and many times that type of harassment leads to suicide.”
Davis continues, “Let’s help shine a light on this crap, let’s be weird, let’s be different, but always be yourself. Let’s see how many people we can get behind this movement.”
A portion of the proceeds will benefit the American Foundation for Suicide Prevention and Stomp Out Bullying.