ANDREW W.K. New Face Of Playtex Fresh + Sexy Wipes

Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., widely known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

In addition, the duo has collaborated on a special Andrew W.K. Sensory Kit on behalf of Playtex for Fresh + Sexy Wipes. This exclusive kit will only be sent to 100 hand-picked recipients among the media, Andrew’s own family of partiers, and additional friends of the brand. It will offer a sensual experience, dramatically hitting all five of the recipients’ senses from the packaging to content inside.

Look for W.K. and Playtex to appear together during the official Fresh + Sexy Party at SXSW Interactive. Taking place on Saturday, March 9th at VICELAND (401 East Cesar Chavez Street, Austin, Texas), W.K. will host The Fresh + Sexy Black Booth Confessional Party, an event that includes free product (while supplies last), free drinks, and awesome live music, including a special performance from Andrew W.K. himself. As master of ceremonies and the Playtex brand ambassador, W.K. will also invite people to come clean in a one-of-a-kind confessional booth, a setting to tell stories about those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes.

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Tags:  Andrew W.K., playtex, andrew wk  

Jason Fisher    March 12, 2013