Rage Against the Machine and Goldenvoice have teamed up to present L.A. RISING, the first major rock show at the Los Angeles Memorial Coliseum in 11 years. Joining Rage Against the Machine are Muse, Rise Against, Ms. Lauryn Hill, Immortal Technique and El Gran Silencio. L.A. RISING is about more than just the music. Each artist participating in this historic event wants to raise awareness about the social issues plaguing Los Angeles. To accomplish this, L.A. RISING has established the “Re-Education Camp.”
The Re-Education Camp is a collection of 30+ local and international nonprofit organizations presenting issues that affect everyone in Los Angeles. L.A. RISING has invited each nonprofit organization to participate at zero cost in an effort to help the organizations promote their causes and raise awareness. The four major areas of concern include: WAR, IMMIGRATION, POVERTY and LABOR.
"We are passionate about ending the wars overseas, immigrant rights, protecting working families, and combating hunger and homelessness in L.A. We want to present our fans the opportunity to get informed and get involved while we rock them senseless,” says Tom Morello of Rage Against the Machine.
L.A. RISING will provide the entire infrastructure at the event, building an efficient paperless system to collect and share information among all participating fans and nonprofits. More information on the organizations invited to attend L.A. RISING is posted on the festival website: http://LARisingfestival.com.
L.A. RISING has also launched an online video series entitled, Guerrilla Video. Among the first two videos in this series, Rage Against The Machine's Timmy C and Rise Against's Zach & Tim explain their thoughts and excitement about the festival, the participating nonprofits and the overall causes they champion. Each participating nonprofit will be challenged to produce a video outlining their causes. All videos will be uploaded as they are made and can be found at: http://www.youtube.com/user/guerrillavideo2011.