Gibson Guitar, Epiphone and Monster Cable have partnered to celebrate the launch of two new signature model guitars and pro headphones with a special event in New York on Halloween, October 31, 2009. Zakk Wylde, legendary guitarist for Ozzy Osbourne and founder of the heavy metal band Black Label Society is set to perform at a free concert event at the Hard Rock Café New York in Times Square beginning at 8pm. The event will feature a major nationwide promotional radio campaign, special online contesting and viral marketing and a first-hand look at the special line of the signature Zakk Wylde Gibson BFG USA guitar and Epiphone Graveyard Disciple. The event is also co-sponsored by Dunlop Pedals.
Gibson's month long promotional "Rocktober" campaign will culminate with two major Zakk Wylde appearances and events in New York City. In addition to the concert performance, Zakk will host a special "meet and greet" at New York's renowned 48th Street Sam Ash Music Store from 4PM to 7PM the night before, October 30, 2009. "Zakk Wylde's Hellfire Halloween Bash" concert with Black Label Society follows the next day at New York's Hard Rock Cafe in Times Square. The concert will include V.I.P. guests who won their exclusive "all access" tickets and the opportunity to meet Zakk through a major nationwide radio contest that will be promoted heavily throughout the month of October.
In addition, fans of Zakk Wylde will be offered the opportunity to register for tickets to the event. Interested fans will be given the opportunity to show the world their best "Zakk Wylde" audition through a major YouTube contest launched on www.gibson.com in mid-October. Monster will also be doing major online promotions for their new headphones and giving musicians and fans alike the chance to win a pair of Turbine Pro in-ear speakers and a new Gibson Zakk Wylde Gibson BFG guitar from Gibson USA personally signed by the guitar maestro. Look for Zakk's special video message at www.monstercable.com or www.gibson.com. For information on how to register for free tickets fans can go to www.monstercable.com beginning on Tuesday, October 6, 2009 at 12pm ET/9am PT. Tickets will be distributed on a first come, first serve basis and will be limited to two per person per household.
Gibson Guitar Chairman and CEO, Henry Juszkiewicz and Monster Cable's Head Monster, Noel Lee will be on hand to award special surprises to some of the guests and partake in media interviews.
Winners of the radio promotions will receive a new Epiphone Zakk Wylde Graveyard Disciple guitar, a set of Monster's new Turbine Pro in-ear speakers, a set of Dunlop pedals, tickets to the Zakk Wylde's Hellfire Halloween Bash, a special meet and greet with Wylde and entry into the Hard Rock Times Square.