heavy metal


Motley Crue (2008) ALBUM IS BASED ON THEIR NY TIMES BEST-SELLING BOOK THE DIRT BAND HEADLINES 1st ANNUAL CRÜE FEST TOUR KICKING OFF JULY 1ST Top Five Debut, Top Ten Single and Top Rock Festival Tour Highlight Band's Activities

With an impressive first week, legendary rock band Mötley Crüe earned themselves an impressive top 5 debut their highest since 1997's Generation Swine on the Billboard chart with Saints Of Los Angeles, their first new album featuring the original lineup in over a decade. The album, inspired by their NY Times best-selling book The Dirt is an example of how forward thinking, integrated marketing and an acclaimed CD can support sales in a lagging music industry. The single, 'Saints of Los Angeles,' which remains a top ten rock track was released simultaneously via the video game Rock Band (a Crüe Fest partner) and to traditional retailers and sold over five times the number of downloads on Rock Band as it did on iTunes in its first week. The band has also pioneered digital initiatives including online pre-sales (they were one of the first bands to sell tickets online); simulcasting their press conference on and offering fans
exclusive content on their website, for years. Plans include continued digital initiatives and special ring tone availability. Saints of Los Angeles features Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil and is their ninth studio album in a 27 year career which has seen the most notorious band in rock & roll sell over 80 million albums worldwide so far.

The often imitated rockers were also very visible in the past week appearing on The Late Show with David Letterman, on a classic episode of Larry King Live (Larry plays with the band), On The Record with Greta Van Susteren, and in a special tribute celebrating their career in the June 21st issue of Billboard magazine. In pure Mötley form, the band arrived at David Letterman's show in a Presidential Procession as a troop of bikers led their 1960's Cadillac convertible complete with skull and cross-bones flags waving through the streets of New York City to celebrate the release of the new CD.

Allen Kovac, CEO and Founder of Eleven Seven Music says, "With Buckcherry, Mötley Crüe and Sixx:A.M. we are seeing a seismic shift from hip-hop, pop and emo to rock. There is no one more worthy of leading its return than an iconic band like Mötley Crüe. Eleven Seven Music is one of North America's fastest growing labels."

Listeners were also offered a ³sneak peek² through Clear Channel radio where they made the preview of the new CD on the websites of the national radio conglomerate's many stations the second most popular in the history of the program. "We were thrilled to partner with Mötley Crüe to offer our listeners a chance to hear their new music on our sites before it was available anywhere else. The partnership will live on as Crüe Fest winds its way across America and our stations tie in great local promotions to this online initiative." said Paul Miraldi, SVP Programming & Marketing, Clear Channel Online Music & Radio.

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Tags:  Motley CrueCrue FestSaints of Los AngelesVince NeilTommy Lee

    July 02, 2008

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